Web Gem
Selected work

A small selection of recent projects.

Summit Roofing Co. case study
2025·Website, Branding, Local SEO

Summit Roofing Co.

Goal — Reposition a regional roofing company as the trusted premium choice in their market.

Outcome — +142% lead volume · booked out 4 months in advance.

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Greenleaf Landscaping case study
2025·Website, Lead Capture

Greenleaf Landscaping

Goal — Replace an outdated site that wasn't generating quote requests for a growing landscape design firm.

Outcome — 3× quote requests · +58% average project value.

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Pioneer Plumbing case study
2024·Identity, Website, Local SEO

Pioneer Plumbing

Goal — Build a modern brand and site for a family plumbing business expanding into a second city.

Outcome — Top 3 Google Maps rankings in both service areas.

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Hearth & Key Realty case study
2024·Website, Listings, Brand

Hearth & Key Realty

Goal — Launch a boutique real estate brokerage with a site that elevates listings and captures buyer leads.

Outcome — +68% listing inquiries · 2.4× time on site.

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